ICIS Economic Summary: US eyes coming interest rate cuts as consumer spending, inflation eases (2024)

NEW YORK (ICIS)–With solid progress on disinflation and the labor market easing, financial markets are sharpening their focus on the coming interest rate cut cycle, with the first move expected in September. Ten-year Treasury yields are collapsing and economically sensitive stocks surging, as consensus moves to as much as three cuts of 25 basis points by the Federal Reserve in 2024 and further easing next year.

All this comes as the consumer – the key driver of the US economy – is showing signs of fatigue. With COVID-era savings largely tapped out and the labor market easing, consumer spending is poised to slow going forward, bringing down overall economic growth as well as inflation.

The latest US retail sales report confirmed the trend of a continuing slowdown in consumer spending, with June flat versus May. Year-on-year, retail sales were up just 2.3% – lower than the current inflationary trend. This also implies a drop in volumes.

ICIS Economic Summary: US eyes coming interest rate cuts as consumer spending, inflation eases (1)

There was notable year-on-year strength in ecommerce (+8.9%), bars and restaurants (+4.4%) and apparel (+4.3%). Weakness was led by furniture and home furnishings (-4.0%); sporting goods, hobby, musical instruments and books (-3.4%) and motor vehicles and parts (-2.2%).

We are not talking about a collapse in consumer spending, but an easing is clearly in effect, naturally in line with a softening labor market. The unemployment rate has continued to slowly tick higher and is now at 4.1% versus a low of 3.4% in January. And the ratio of job openings versus unemployed now stands at 1.2 – close to pre-pandemic levels.

The number of high-profile US retail earnings disappointments and stock price collapses continues to pile up. These include Helen of Troy, a producer of branded consumer home, outdoor, beauty and wellness products, sportswear giant Nike, coffee and beverage retailer Starbucks and restaurant group McDonald’s – all in the consumer discretionary camp.

INFLATION RATE CONTINUES TO FALL
This slowdown in consumer spending is showing up in inflation numbers as well, with the June core Consumer Price Index (CPI) – excluding food and energy – actually falling 0.1% from May. From a year ago, it was up 3.3% in June, showing further progress from May’s 3.4% print.

Services inflation has been sticky, but relief may be on its way. The ISM® US Services Purchasing Managers’ Index (PMI®) for June showed a huge 5.0-point decline from May to 48.8 – in contraction territory (under 50) for the second month in three.

On the US manufacturingfront, the recovery is sputteringas the ISM US Manufacturing PMI fell further in June to 48.5 – in contraction for the third consecutive month after eking out an expansion in March for the first time in 17 months. This puts the widely expected H2 recovery in chemicals volumes in jeopardy.

US housing starts rose 3.0% in June versus May to an annualized pace of 1.35 million, but the gains were in the multifamily sector as single-family starts fell for the fourth consecutive month – by 2.2% in June. Total June starts were down 3.1% year on year. ICIS projects US housing starts of 1.43 million for 2024, rising to 1.49 million in 2025.

US light vehicle sales ended Q2 on a sour note, with June sales falling 4.0% from May to a 15.3-million-unit pace, which was also off 4.8% from a year ago. For 2024, ICIS projects light vehicle sales improving to 15.8 million units versus 15.5 units in 2023 and rising further to 16.3 million units in 2025.

ICIS forecasts US GDP growth slowing to 2.3% in 2024 from 2.5% in 2023, with the quarterly rate by Q4 at just 1.6%. For all of 2025, ICIS sees GDP growth slowing to 1.8%.

While consumer spending is easing and high interest rates continue to weigh on manufacturing and key chemical end markets of housing and automotive, coming rate cuts by the Fed should boost sentiment and ultimately demand, particularly in cyclical sectors. Chemical stock prices are already catching a bid in anticipation.

Even as the interest rate picture clears up, uncertainty abounds on the geopolitical and political fronts, with the upcoming US election in November in focus. For the chemical and manufacturing sectors, the spotlight on tariffs and their implications will only intensify.

ICIS Economic Summary: US eyes coming interest rate cuts as
      consumer spending, inflation eases (2024)

FAQs

How will a cut in interest rates influence consumer spending? ›

When interest rates go up, consumers may be more attracted to saving dollars that can earn higher interest rates rather than spend. When rates go down, people may no longer wish to save, but instead spend and invest, even taking out loans to consume at low interest rates.

What is the effect on consumer spending when interest rates rise? ›

When interest rates are rising, both businesses and consumers will cut back on spending. This will cause earnings to fall and stock prices to drop. On the other hand, when interest rates have fallen significantly, consumers and businesses will increase spending, causing stock prices to rise.

How does consumer spending affect the economy? ›

Consumer spending is by far the biggest driver of the economy. For example, according to the U.S. Bureau of Economic Analysis, in 2024's first quarter, personal consumption expenditures represented nearly 68% of the nation's Gross Domestic Product, or GDP, 3 the primary measure of the size of the U.S. economy.

What is the relationship between interest rate and consumption? ›

The first effect of an interest-rate increase is to increase the amount of future consumption that is gained by forgoing a dollar of consumption today. By making today's consumption more costly relative to tomorrow's consumption, the interest-rate increase encourages people to consume less today and save more.

How does cutting interest rates help inflation? ›

Decreasing the policy interest rate can stimulate economic activity and cause inflation to rise. Lower interest rates encourage people to spend more and save less. Lower rates reduce the amount needed to pay off debt and that means more people will borrow money for major purchases like a new vehicle.

What happens to the stock market when the Fed cuts interest rates? ›

In other words, the market's anticipation that the Fed would lower rates had a positive effect stock prices, since it assumes that a company's earnings per share and profits will rise as borrowing costs decline. In effect, lower interest rates lead to higher price-to-earnings metrics and vice versa.

Who benefits from high interest rates? ›

With profit margins that actually expand as rates climb, entities like banks, insurance companies, brokerage firms, and money managers generally benefit from higher interest rates. Central bank monetary policies and the Fed's reserver ratio requirements also impact banking sector performance.

Who benefits when yields or interest rates are low? ›

When yields or interest rates are low, it typically benefits borrowers more than lender...

Do banks make more money when interest rates rise? ›

A rise in interest rates automatically boosts a bank's earnings. It increases the amount of money that the bank earns by lending out its cash on hand at short-term interest rates.

Are we in a recession or inflation? ›

While there's still some debate, no, the US economy isn't in a recession. Although inflation persists and interest rates continue to rise, there's widespread agreement that the overall conditions consistent with a recession have not been met.

What has the biggest effect on consumer spending? ›

  • One of the main factors influencing the demand for consumer goods is the level of employment. ...
  • Prices, affected by the rate of inflation, naturally impact consumer spending on goods significantly.
Jan 26, 2024

What happens to consumer spending during a recession? ›

Overall during economic recessions consumers tend to dine out at cheaper places, purchase less durable goods and go on less vacations.

Can you have inflation and recession at the same time? ›

In economics, stagflation (or recession-inflation) is a situation in which the inflation rate is high or increasing, the economic growth rate slows, and unemployment remains steadily high.

How do interest rates affect consumer spending? ›

In general, higher interest rates discourage consumption and encourage saving. Lower interest rates encourage consumption and discourage saving because there is less point in saving money. When interest rates decrease, it becomes cheaper for individuals to borrow money, which can encourage them to consume more.

What is most likely to cause a rise in expenditure in an economy? ›

More jobs and higher wages increase household incomes and lead to a rise in consumer spending, further increasing aggregate demand and the scope for firms to increase the prices of their goods and services.

What are the effects of cutting interest rates? ›

Interest rates have a direct effect on consumer behavior, impacting several facets of everyday life. When rates go down, borrowing becomes cheaper, making large purchases on credit more affordable, such as home mortgages, auto loans, and credit card expenses.

How does reducing interest rates encourage consumers to? ›

Lower interest rates decrease the cost of borrowing money, which encourages consumers to increase spending on goods and services and businesses to invest in new equipment.

Does cutting interest rates increase money supply? ›

An increase in the supply of money works both through lowering interest rates, which spurs investment, and through putting more money in the hands of consumers, making them feel wealthier, and thus stimulating spending. Business firms respond to increased sales by ordering more raw materials and increasing production.

What happens when the central bank cuts interest rates? ›

This will cool the economy, reduce inflation expectations and bring inflation down. If inflation is too low, we can lower interest rates and make credit cheaper to boost investment and spending, which raises inflation. In recent years, inflation was too high. Prices increased a lot, especially for energy and food.

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